I read an interesting article called “Is a six-month furniture subscription better than buying?” where Jessica Rénee Smith explored the idea that brands would design products for multiple temporary users rather than one owner and consumers would be able to change their furniture every 6 months. I think this is an interesting concept because trends are always changing and consumers like to keep up-to-date with these changing trends. Although the concept is interesting it may be difficult to put into practice. The scheme would need consumers to commit to changing furniture in the near future, it would require expensive transportation between customers and it is a lot of work to change furniture on a regular basis.
I will be interested to see if the scheme does get trialed in 2030 like proposed in the article.

http://www.frameweb.com